Pure Contrast Tools is not the most attractive site on the web. We know that. It is the choice we made.
When we start to make a page, we think about accessibility first. We think about privacy first. We think about whether the tool does its job clearly and without clutter. How pretty it is comes last. Sometimes it does not make the list at all.
Why We Prioritise This Way
Pretty sites can be unusable. A beautiful gradient, a subtle animation, or a trendy font can look great in a design portfolio and fail completely for someone with low vision or a screen reader. We have seen it. Sites that win awards for aesthetics and lose users who cannot read the text, find the buttons, or navigate without a mouse. Form without function is exclusion in disguise.
We build for people who need clarity. High contrast is not an afterthought. It is the starting point. Semantic HTML, ARIA labels, keyboard navigation: these are not nice-to-haves. They are how the page works. If we had to choose between a sleek animation and a screen reader user being able to complete a task, we would drop the animation every time.
Privacy Is Part of the Design
Privacy is not something we bolt on later. It shapes the design from the beginning. We do not add invasive tracking "for analytics" and then promise to anonymise it. Where we use analytics (Umami), it is built to be privacy-respecting from the ground up: no cookies, no IP storage, no personal data. Sessions use hashed identifiers with rotating salts, so we get aggregate metrics (page views, referrers, countries) without being able to identify individual users. We do not add third-party ad scripts or trackers. The result is a site that loads fast and does not treat you as the product. That is a design decision, not a policy footnote.
Our Design Order
- Accessibility: Can everyone use this? High contrast, semantic structure, keyboard support, screen reader compatibility.
- Privacy: Does this respect the user? No ad trackers, no unnecessary data, no third-party scripts that harvest behaviour.
- Function: Does it do the job? Clear labels, obvious actions, no clutter.
- Form: How does it look? Last. Sometimes we get there. Sometimes we do not. We are okay with that.
Not Ugly by Accident
We are not saying we do not care how things look. We have a colour cycle. We have consistent typography. We have a logo. But we are not chasing awards for visual design. We are chasing usability for people who are often left out. If that means our site looks plain or utilitarian compared to the latest SaaS landing page, so be it.
Functionality over form. Accessibility and privacy first. That is how we design. That is the choice we made.